A 1970’s Fashion Scrapbook

The early 70s were my high school days. During that time I was very interested in fashion, sewed all my own clothes and was planning to attend fashion design school after graduation. During this time I lived in the suburbs of Chicago and loved to look at the fashion...

1976 • Far East Influence

As was shown in a previous post, here is another example of the Far East influence in 70s fashion. This is an illustration showcasing a sewing pattern from 1976. The commentary that accompanies the illustration is as follows: A touch of the Orient expresses itself in...

1972 • Far East Influence

There was an oriental or far east fashion trend in the 70s with a “Chinese” influence. According to sources, this trend was the result of a new interest in China following President Nixon’s visit to the country in 1972 and the growing normalization...

1972 • “Nicholas and Alexandra” Influence

The commentary that accompanies this picture from a 1972 fashion magazine is as follows: Proper white voile shows the “Nicholas and Alexandra” influence. It’s trimmed with lace and tiny buttons, has a standup collar and ruffly flounce. By Vicky...

1974 • Fashion Illustration

Here is a 1974 illustration that shows an appliqué or embroidered heart on the jeans. During the 70’s, fashion was very much about “expressing yourself.” A new pair of jeans, jean jacket or blue chambray shirt was an empty canvas for doing just that....